The Sims 4 is placing a marketing campaign into high gear. “You Make the Sims” features Sims 4 players around the world. Combined with global kits, the Sims Spark’d and community events like the Sims Sessions, this points to a trajectory for Sims 4 being very much about self expression– and may give us some clues for what future updates and new packs could hold for Sims 4 or even Sims 5.
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WACOCA: People, Life, Style.