Paulista Avenue is an icon of the city of São Paulo, a true beating heart that pulses with the life and energy of the largest metropolis in Latin America. Stretching 2.7 kilometers, Paulista Avenue is much more than just an avenue. It is a financial, cultural and entertainment center, bringing together the city’s history, modernity and diversity in one place.

Opened in 1891, the avenue was once a field of coffee plantations and, over the years, became one of the city’s main development axes. Today, it is home to imposing corporate buildings, sophisticated shopping centers, renowned museums, such as the São Paulo Museum of Art (MASP), and charming cafés and restaurants. On Sundays, Paulista Avenue transforms into a large linear park, open to pedestrians, where various cultural and sporting activities take place.

Paulista Avenue is a place for all tastes. You can admire the modern architecture of its buildings, visit its many art galleries, watch a show at one of its theaters, or simply walk along its sidewalks and watch life go by. The avenue is a microcosm of São Paulo, where people from all social classes, cultures and sexual orientations meet.

In addition to being an important economic center, Paulista is also one of the city’s main tourist destinations. Thousands of people visit the avenue every year to learn about its history, its architecture and its vibrant atmosphere. Paulista is a place that never sleeps, always offering something new and exciting to its visitors.

Paulista Avenue is much more than just a street. It is a symbol of the city of São Paulo, a place where history meets the future, and where culture mixes with commerce. It is a place that deserves to be visited and rediscovered at every moment.

MASP MUSEUM

MASP, the São Paulo Museum of Art Assis Chateaubriand, is one of the most important cultural institutions in Brazil and one of the main museums in Latin America. Located on Avenida Paulista, in an iconic building designed by Lina Bo Bardi, MASP houses a vast collection of art spanning several eras and cultures.

Founded in 1947 by businessman and journalist Assis Chateaubriand, MASP aims to promote the study and dissemination of art, both Brazilian and international. Its collection, one of the most important in Latin America, brings together more than 10,000 works, including paintings, sculptures, objects, photographs, videos and clothing. Highlights include works by European artists such as Monet, Renoir, Van Gogh, Cézanne and Picasso, as well as a rich collection of Brazilian art, with works by Tarsila do Amaral, Cândido Portinari and other great names.

One of the most striking features of MASP is its building, designed by Lina Bo Bardi. The architect created a spacious and bright space, with a 74-meter span, which allows for a panoramic view of the city. The works of art are displayed on glass easels, creating a light and airy effect that enhances each piece.

In addition to its permanent collection, MASP holds several temporary exhibitions, which cover a variety of themes and feature works by national and international artists. The museum also offers a complete educational program, with activities for all ages, such as guided tours, workshops and courses.

MASP is a democratic and welcoming space, which seeks to promote access to art for all people. Admission is free for children up to 10 years old and for people with disabilities. The museum also offers free programs for students, teachers and low-income groups.

MASP is much more than a museum. It is a cultural center that brings together art, history and knowledge, offering a unique experience for its visitors. If you are in São Paulo, be sure to visit MASP and be enchanted by its rich collection and unique architecture.

Tuesday, 03:00 p.m.
Apr 18, 2023

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00:00 Paulista Avenue
11:01 Heavy rain
18:20 End of rain
19:27 MASP MUSEUM
20:00 Art Exhibition

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10 Comments

  1. Saudades de caminhar por aí. Espero voltar nos próximos anos. Sou apaixonado pelo Brasil e SP em particular. Obrigado pelo vídeo.

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